Dictionary

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Phrasesort icon Definition
add ons

Also:  "addon"

Consists of a small software program that interacts with a host application (a web browser or an email client, for example) to provide a certain, usually very specific, function "on demand". Applications support plugins so any programmer can add useful functions to them.

The best known for coining the phrase "add ons" is Firefox.  Here is their add ons page.

Wordpress uses the term "plugin" for their blog software for which there are hundreds of plugins available.

adsense

Google allows webmasters to publish context relevant pay-per-click ads from the Google AdWords system on their websites and generate revenue if a visitor clicks on one of the ads. Since it’s inception by Google in 2004 AdSense has become one of the most popular ways for website owners to generate income on the Internet.

For more information on Adsense and other forms of advertising you can use to monetize your blog, see Blog Success' Advertising section.

 

affiliate program

Revenue sharing between online advertisers and online publishers whereby compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid model.

See Affiliate Marketing in our Monetization section for more info.

 

aggregator

In computing, a feed aggregator, also known as a feed reader, news reader or simply aggregator, is client software or a Web application which aggregates syndicated web content such as news headlines, blogs, podcasts, and vlogs in a single location for easy viewing.

See the Friday Traffic Report's feed aggregator.

alexa

Alexa is one of the many smaller Internet search engines. It’s importance for Internet marketers lies in the fact that it provides information about the traffic of websites and a website ranking list based on amount of traffic.

You can learn more about Alexa here and even grab their toolbar to see Alexa rankings for every site you visit.

 

anchor text

That text in an HTML document which is linked to another page within the same or on another website and directs you there if you click on it. Most often it is in different text color and underlined. 

Example: plugins (the word plugins, because it is linked, is considered the anchor text of that link)

article marketing

Writing articles is a powerful way to promote your site or business. You create articles about topics which tie in with your business (blatant sales pitches do not work), and then submit them to relevant ezines which are looking for articles.

Articles to refer to: Liz Pabon, Article Directories, Authority Black Book.

article syndication

Article Syndication is the process of writing great articles around 500 words lin length and then syndicating them to the most popular article directories around the web. 

Option: Use SubmitYourArticle.com to automate this process and save a lot of time.

Example article directory: EzineArticles.com

List of article directories: Top 21 Article Directories

Article Marketing Videos: You will find a whole series of videos we've done on article marketing and syndication here.

asc

ASC stands for "Authority Site Center."

You might see references to ASC throughout this site.  ASC was the membership that served as the basis for building Blog Success.  Though the site has been merged into Blog Success, many members of Blog Success come from ASC.

Some of our materials from ASC were so good that they didn't need to be updated or edited, so we left them as-is.

audio

The field of sound recording, transmission, reception, and reproduction for the web.  See podcast.

autoresponder

A program that sends an automatic form response to incoming emails.  A stand-alone program we recommend for managing your autoresponders and mailing lists is AWEBER.

aweber

Permission-based email marketing service. See also autoresponder.